Our Story


When you truly believe you’re at the precipice of something incredible like Stylish Smart Tech, it becomes your elixir!

Allow me to introduce myself, my name is Seetal Fatania and I'm the Founder of Fifth & Blue. For the last 15 years, I’ve had the privilege of launching some really great brands, products and services and having been in the Fashion Tech industry I decided to launch Fifth & Blue.

I started this company because I believe technology that can help solve life’s pain points and be stylish at the same time, needs to be brought to our attention. Whether it saves us a couple of minutes a day, keeps us safe, keeps us connected or keeps us healthy, we all need products that can help simplify our daily lives.

We’re proud to partner with incredible innovators from across the globe who dared to dream, to push boundaries and break all the rules to create fashionable, meaningful and empowering wearables.

As a result, our mission is to bring the best fashionable wearables to our customers, so they can add a touch of Smart Tech to their wardrobe.